Resources


 

30 Day Buyers & Responders Hotline Masterfile

This file contains 167,400,000 donors, mail order buyers, magazine subscribers and opportunity seekers. The database was compiled from telephone and mail order purchase information, rebate coupons, subscription order forms, warranty card registrations, sweepstakes entry forms, credit data, institution information, association & trade show/conference attendee rosters, consumer surveys & questionnaires, licenses, loan applications and registrations

DONOR TYPE SELECTIONS:

Animal Welfare/Cause 236,176
Anti-Gun Control

5,216
Business Donors Local Charities 57,607
Charitable 1,079,038
Child Welfare 178,881
College Alumni 20,023
Community/Civic Activities 327,104
Conservative 490,450
Cultural Arts 51,449
Educational 8,669
Environmental/Wildlife Issues 472,242
Frequent Donors 817,665
Handicapped Children Causes 25,520
Health Related 320,594
Humanitarian 100,013
International Relief 10,564
Jewish 24,072
Liberal 44,027
Local Sports 9,561
Our Nation's Heritage 199,549
Philanthropic Organ Board 11,126
Political 65,235
  Democratic/Liberal 6,468
  One-Time Donors 13,408
  Multi-Donors 8,225
  Republican/Conservative 10,450
Political Causes 298,738
Powerful Women 3,538
Religious 413,463
Social Services 31,745
World Peace 230
Women's Causes 26,488
Veterans 145,461

ADULT AGE CATEGORIES:

Under 18 3,315
18 - 24 122,877
25 - 34 581,111
35 - 44 933,309
45 - 54 881,603
55 - 64 574,308
65 - 74 427,897
75 and Older 313,433

CHILDREN'S AGE AT HOME:

Under 3 198,148
3 - 5 205,599
6 - 10 398,424
11 - 15 334,259
16 - 17 134,801

DWELLING TYPE:

Single Family 2,594,930
Multifamily 562,677

EDUCATION:

Completed Graduate School 319,972
Completed College 683,200
Completed High School 994,226
Some Graduate School 49,524
Some College 246,237
Some High School or Less 63,860
Vocational/Technical School 119,874

GENDER:

Female 1,838,635
Male 1,944,106

HOUSEHOLD INCOME:

$15,000 & Under 257,342
$15,000 - $19,999 206,434
$20,000 - $29,999 434,753
$30,000 - $39,999 487,761
$40,000 - $49,999 470,622
$50,000 - $59,999 319,620
$60,000 - $74,999 585,683
$75,000 - $99,999 432,401
$100,000 - $149,999 447,610
$150,000 - $174,999 76,787
$175,000 - $199,999 1,775
$200,000 - $249,999 1,602
$250,000 & Over 2,434

HOUSEHOLD TYPES:

Female Householder 43,148
Female Householder + 2 Adults Present 255,999
Male Householder 629,433
Male & Female Present 620,193
Male Householder + 2 Adults Present 535,515
One Adult In Household 15,817
2+ Adults In Household 24,046

LENGTH OF RESIDENCE:

Under 1 Year 453,324
1 - 5 Years 1,453,186
5+ Years 1,611,820

MARITAL STATUS:

Married 2,438,704
Unmarried 937,164
Divorced/Separated 136,586
Widowed 91,823

OCCUPATION (INCLUDING SPOUSE):

Clerical 441,467
Tradesman/Blue-Collar 558,634
Federal Employee 67,705
Home Office Worker 153,477
Homemaker (Full-Time) 794,442
Middle Management 347,104
Military Personnel 37,948
Military Veteran 58,868
Professional/Technical 1,314,234
Retired 1,112,944
Sales/Marketing 320,241
Self-Employed 479,181
Student 205,001
Upper Management/Administrative 334,451
Working Women 1,452,913

ACTIVITIES/INTERESTS SELECTIONS:

Arts & Antiques 174,791
Astrology/Occult 97,787
Automotive Work 480,593
Book Reader 1,426,865
Baking 173,278
Bible/Devotional 637,880
Bird Watching 33,500
Boating 11,593
Cable TV Viewing 1,000,044
Camping/Hiking 354,096
Career Oriented Activities 86,776
Casino Gambling 455,446
CDs/Tapes/Records/Stereo 1,444,627
Community/Civic Activities 138,463
Contests/Sweepstakes 518,490
Cooking 1,004,745
  Gourmet Cooking 575,786
  Home Cooking 41,116
  Pleasure Cooking 13,434
Crafts 893,056
Crossword Puzzles 51,379
Cruise Ship Vacations 309,952
Cultural/Arts Events 540,948
Current Affairs/Politics 105,806
Cycling 243,341
Diet Conscious 256,117
Do-It-Yourself 415,287
Electronics 423,744
Fashion Clothing 505,
Financial/Investing 62,736
Fishing 401,255
Fitness/Exercise 1,130,607
Foreign Travel 501,980
Gardening Pursuits 621,677
  Flower Gardening 824,471
  Houseplants 850,159
  Outdoor Gardening 77,021
  Vegetable Gardening 552,390
Golf 259,096
Grandchildren 783,018
Health/Natural Foods 278,378
Home Furnishings/Decorating 785,533
Home Entertainment 1,246,987
Home Videogames 344,337
Home Video Recording 524,444
Home Workshops 885,917
Horseback Riding 131,666
House Improvement Projects 121,932
Hunting/Shooting 263,828
Military Veteran in Household 466,560
Moneymaking Opportunities 342,196
Motorcycle 188,750
NASCAR Enthusiast 48,166
Needlework/Knitting 440,928
Our Nation's Heritage 86,999
Outdoor Sports 396,924
Personal Computers 595,568
Pets (Household) 583,994
Photography 546,220
Power Boating 101,011
Quilting 66,153
Recipes 203,622
Real Estate Investments 105,473
Recreational Vehicles 356,539
Rugged Outdoor Enthusiasts 642,771
Running/Jogging 147,456
Sailing 44,061
Science Fiction 203,954
Science/New Technology 303,600
Scuba Diving 1,792
Security Conscious 1,102,586
Self-Improvement 240,504
Sewing 521,575
Snowmobiling 51,570
Stock/Bond Investments 299,837
Tennis 71,719
Traveling (Unspecified) 797,922
Travel for Business 136,760
Travel for Pleasure/Vacation 316,489
Travel in the USA 1,149,121
Vacation Home/Property (Own) 158,459
Veteran's Benefits Program 11,011
Video Viewing 522,488
Volunteer Work 64,670
Walking for Health 337,771
Watching Sports on TV 395,186
Wildlife Issues 226,961
Wine 462,916
Woodworking 93,731

BOOK PREFERENCE SELECTIONS:

Book Reader 1,426,865
Best Sellers 235,220
Children's 158,625
History 121,305
Mystery 183,405
Nonfiction 171,636
Romance 168,885
Science Fiction 119,163

COLLECTOR SELECTIONS:

Art & Antiques 408,420
Coins/Stamps 279,470
Collectibles (All Types) 611,471
Die-Cast Cars 32,749
Dolls 89,926
Plates 70,262
Porcelains 70,734
Sports Items 84,410

CONTACT LENS & EYEGLASS WEARERS:

Disposable 31,546
Hard Contacts 27,214
Soft Contacts 143,414
Eyeglasses 693,211

CONTEST ENTRIES/GAMBLERS:

Casino Gambler 101,208
Sweepstakes/Contest/Lotteries 799,213

CREDIT CARD HOLDERS:

Airline Visa/MasterCard 10,111
American Express 140,272
American Express Gold 19,803
AT&T Universal 25,927
Bank 2,082,138
Diners Club/Carte Blanche 18,120
Discover 206,650
GM/Ford 26,381
MasterCard/Visa 600,415
MasterCard/Visa Gold 203,322
Specialty (Gas, Department/Retail Store) 882,125
Travel & Entertainment 379,492
Considering in Next 12 Months:
  Applying For Low-Fee Credit Card 8,914
  Applying For Low-Interest Credit Card 17,336
Do Not Own Credit Cards 477,111

CURRENT/PROSPECTIVE ONLINE SERVICES USERS:

Currently Subscribe to AOL
81,080
Plan to Subscribe to AOL
19,900
Currently Subscribe to CompuServe
5,858
Plan to Subscribe to CompuServe
1,686
Currently Subscribe to MSN
10,293
Plan to Subscribe to MSN
3,055
Currently Subscribe to Prodigy
5,584
Plan to Subscribe to Prodigy
1,807
Currently Subscribe to Any Online Service
669,246
Plan to Subscribe to Any Online Service
42,207

DIET/HEALTH CONSCIOUS SELECTIONS:

Diet Conscious 328,113
Dieting/Weight Control 655,077
Dietary Restrictions:
  High Fiber 32,006
  Low Cholesterol 128,486
  Low Fat 344,916
  Low Sodium 103,460
  Low Sugar 75,589
  Vegetarian 20,327
Exercise Equipment 957,240
Fitness/Exercise 1,130,607
Healthy/Low-Fat Cooking 126,184
Health/Natural Foods 635,808
Improving Your Health 277,275
Physical Fitness/Exercise 1,186,325
Self-Improvement 593,323
Walking for Health 902,246
Weight Loss Group Member 63,675

DOLLAR AMOUNT OF LAST PURCHASE:

$25 or Less
3,435,720
$26-$50
417,415
$51-$99
178,626
$100-$299
263,425
$300 or More
24,755

DRESS SIZE SELECTION:

Half-Size
40,730
Misses
351,050
Petite
178,626
Women’s
263,425
Size 16+
24,755

ELECTRONICS/COMPUTER OWNERS:

Own Camcorder
710,349
Own a CD-ROM Drive
1,155,709
Own Cellular Phone
864,170
Own Digital Camera
27,590
Own DVD Player
19,458
Own Fax
5,610
Own IBM Compatible Desktop     
700,801
Own IBM Compatible Laptop
22,197
Own Mac or Apple Desktop        
105,213
Own Mac or Apple Laptop
4,653
Own Pager
142,236
Own a PC
951,354
Own Satellite Dish
91,534
Own Scanner
85,462

HOME SHOPPING PREFERENCE SELECTIONS:

800 Number 77,323
Catalogs By Mail 165,119
Direct Mail Multi-Buyers 1,151,095
Direct Mail 1,314,356
Home Computer 5,340
Shopping Channel 74,029
Telemarketing 10,046
TV Infomercial 16,434
TV Ad By Mail 17,746

HUNTING LICENSE HOLDERS: 313,421

Bear Hunters 8,873
Big Horn Sheep Hunters 737
Bird Hunters 75,609
Bow/Archery Hunters 39,617
Deer Hunters 162,190
Elk Hunters 6,836
Goose Hunters 6,859

Moose Hunters

 639
Muzzleloader Hunters 6,710
Trappers 1,890
Turkey Hunters 53,975
Waterfowl Hunters 43,294
Whitewing Dove Hunters 20,852
Women Who Hunt 49,568

INSURANCE COVERAGE SEEKERS:

Auto
20,094
Disability
8,305
Home Owners
11,650
Hospital
12,408
Life
16,463
Nursing Home
3,700
  Considering in Next 12 Months:
    Purchasing Auto Insurance
18,202
    Purchasing Disability Insurance
3,869
    Purchasing Homeowner Insurance
13,495
    Purchasing Life Insurance
17,675
    Purchasing Long-Term Care Insurance
3,749
    Purchasing Medicare Supplement Insurance
4,428

INVESTORS:

Mutual Funds 366,414
Real Estate 256,089
Stocks/Bonds 733,731
  Considering in Next 12 Months:
    Investing in Individual Stocks/Bonds 13,137
    Investing in Mutual Funds 14,995

CONSIDERING INVESTING AMOUNTS:

$0-$5,000 34,786
$5,001-$15,000 10,561
$15,000+ 8,501

LIFESTYLES AFFINITIES:

Automotive 84,067
Books 294,718
Cable TV Viewing 8,985
Career 9,605
Computer 198,483
Contemporary Fashion 147,826
Crafts 3,154
Fashion 34,372
Hollywood 24,024
Home Furnishing 196,788
Jewelry 103,757
Large Size Apparel 367,058
Marrying 3,054
Men’s Fashion 31,323
Petite Size Apparel 49,953
Photography 27,609
Spanish Spoken in Household 106,905
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