Resources


 
A and R Research - Consumer Packaged Goods Buyers

This most complete file contains more than 5,500,000 consumers who actively purchase beverages, food items, and household goods.  It is available for postal mailing, telemarketing, or emailing. The file is updated monthly and additional selections include age, gender, income, geography, and recency.



Postal Phone Email
Drinks 1,902,089 893,796 603,920
Beer 152,007 92,230 100,206
Bottled Water 8,248 3,264 6,006
Coffee 153,230 87,604 100,802
Flavored Milk 508,382 219,178 163,414
Iced Tea 43 25 11
Juice 596,423 262,504 172,787
Mixed Drinks 241,099 118,389 64,705
Soda/Pop 1,041,553 476,956 311,132
Sports Drinks 2,716 1,222 1,983
Tea 7,699 2,993 5,564
Wine 3,717 2,358 2,738
Wine Coolers 1,893 800 1,433
Food Items 1,281,644 586,396 385,006
Food Gifts Purchased - Catalog/Mail 111,392 49,435 31,190
Food Gifts Purchased - Internet 316,707 137,303 56,457
Food Items Purchased - Internet 27,630 12,520 4,510
Frozen Dinners and Entrees 115,072 48,636 27,402
Frozen Entrees - Purchased Last 6 Months - Banquet 145,842 66,510 46,757
Frozen Entrees - Purchased Last 6 Months - Healthy Choice 113,396 45,172 36,915
Frozen Entrees - Purchased Last 6 Months - Lean Cuisine 226,045 103,045 92,334
Frozen Entrees - Purchased Last 6 Months - Marie Callendar 98,467 40,339 32,670
Frozen Entrees - Purchased Last 6 Months - Michelina 81,405 34,874 27,329
Frozen Entrees - Purchased Last 6 Months - On-Cor 20,886 9,033 6,745
Frozen Entrees - Purchased Last 6 Months - Stouffers 204,494 98,247 88,764
Frozen Entrees - Purchased Last 6 Months - Swanson 102,161 45,368 32,370
Frozen Entrees - Purchased Last 6 Months - Uncle Bens 48,513 21,539 15,094
Frozen Entrees - Purchased Last 6 Months - Weight Watchers 48,513 738 404
Frozen Entrees - Other 328,135 138,963 106,428
Frozen Prepared Seafood 54,276 22,901 12,772
Gevalia Coffee 110,105 57,516 40,569
Hellman's Mayonnaise 79,181 32,641 18,930
Hunt's Tomato Products 196,794 94,188 74,741
Ice Cream - Purchased Last 6 Months - Baskin Robbins 74,562 33,850 24,786
Ice Cream - Purchased Last 6 Months - Ben & Jerry's 143,143 60,808 43,788
Ice Cream - Purchased Last 6 Months - Breyers 177,558 72,784 58,187
Ice Cream - Purchased Last 6 Months - Deans 16,925 7,619 5,591
Ice Cream - Purchased Last 6 Months - Dove 38,447 16,592 12,793
Ice Cream - Purchased Last 6 Months - Dreyers 57,425 24,592 18,838
Ice Cream - Purchased Last 6 Months - Edys 89,376 34,893 30,196
Ice Cream - Purchased Last 6 Months - Good Humor 30,119 14,025 9,768
Ice Cream - Purchased Last 6 Months - Haagen Dazs 78,377 33,657 26,297
Ice Cream - Purchased Last 6 Months - Healthy Choice 36,331 13,629 12,360
Ice Cream - Purchased Last 6 Months - Klondike 73,003 30,988 23,703
Ice Cream - Purchased Last 6 Months - Other 396,648 167,021 128,981
Ice Cream - Purchased Last 6 Months - Silhouette 4,529 1,700 1,615
Ice Cream - Purchased Last 6 Months - Store Brand 176,886 76,062 56,9523
Ketchup - Purchased Last 6 Months - Del Monte 61,711 27,978 20,558
Ketchup - Purchased Last 6 Months - Heinz 314,373 131,187 101,553
Ketchup - Purchased Last 6 Months - Other 397,061 168,170 128,848
Meal Replacement Bars 43,679 26,467 29,465
NesCafe Coffee 243,057 108,037 61,852
Offers/Coupons 12,731 7,931 9,035
Pre Mixed or Ready Eat Foods 10 6 9
Soup - Purchased Last 6 Months - Campbells 467,281 197,103 138,450
Soup - Purchased Last 6 Months - Healthy Choice 122,480 49,821 35,301
Soup - Purchased Last 6 Months - Lipton 158,430 67,101 44,971
Soup - Purchased Last 6 Months - Other 393,380 165,292 127,412
Soup - Purchased Last 6 Months - Progresso 212,347 86,036 64,135
Soy Beverages 20,641 8,528 5,041
Taster's Choice Coffee 24,157 11,110 5,394
Yogurt - Purchased Last 6 Months - Colombo 22,029 8,537 7,377
Yogurt - Purchased Last 6 Months - Dannon Classic 95,918 42,039 31,317
Yogurt - Purchased Last 6 Months - Dannon Light 79,998 31,630 27,018
Yogurt - Purchased Last 6 Months - Dannon Whipped 42,077 18,291 13,915
Yogurt - Purchased Last 6 Months - Other 284,280 118,286 93,714
Yogurt - Purchased Last 6 Months - Stonyfield Farm 14,907 5,493 5,286
Yogurt - Purchased Last 6 Months - Store Brand 93,975 39,084 30,824
Yogurt - Purchased Last 6 Months - Yoplait Custard 46,664 19,922 15,291
Yogurt - Purchased Last 6 Months - Yoplait Light 65,609 26,314 22,497
Yogurt - Purchased Last 6 Months - Yoplait Original 83,704 36,524 28,189
Yogurt - Purchased Last 6 Months - Yoplait Whips 46,357 19,574 15,984
Household Items 2,370,892 1,183,904 809,812
Air Fresheners - Airwick 54,437 34,794 28,634
Air Fresheners - Glade 202,776 108,894 79,842
Air Fresheners - Other 115,719 65,946 51,402
Air Fresheners - Renuzit 34,849 11,384 5,669
Air Fresheners - Wizard 39,459 17,746 9,057
Bathroom Tissue - Angel Soft 65,128 29,174 15,139
Bathroom Tissue - Charmin 109,243 46,275 26,179
Bathroom Tissue - Cottonelle 59,063 24,651 14,198
Bathroom Tissue - Other 51,429 22,168 12,292
Bathroom Tissue - Quilted Northern 70,126 28,697 17,157
Bathroom Tissue - Scott 53,114 22,712 12,779
Cleaner - Other 74,273 46,279 39,069
Cleaner - Pledge Grab-It 52,675 31,376 27,401
Cleaner - Swifter 99,482 56,272 51,670
Cookware Purchased - Catalog/Mail 390,309 185,390 72,396
Cookware Purchased - Internet 281,729 115,416 53,166
Dishwasher - Purchased Last 6 Months - Cascade Gel 108,420 43,132 36,179
Dishwasher - Purchased Last 6 Months - Cascade Powder 98,851 38,212 32,327
Dishwasher - Purchased Last 6 Months - Electrasol Gel 48,381 19,013 16430
Dishwasher - Purchased Last 6 Months - Electrasol Powder 46,012 17,641 14,930
Dishwasher - Purchased Last 6 Months - Other Gel 18,470 7,711 6,193
Dishwasher - Purchased Last 6 Months - Other Powder 26,093 10,093 8,356
Dishwasher - Purchased Last 6 Months - Other Tablet 54,144 22,007 19,662
Dishwasher - Purchased Last 6 Months - Palmolive Gel 45,135 18,663 15,056
Dishwasher - Purchased Last 6 Months - Sunlight Gel 46,346 18,536 14,948
Dishwasher - Purchased Last 6 Months - Sunlight Powder 23,623 9,512 7,521
Disinfecting Spray - Clorox 3,286 1,384 631
Disinfecting Spray - Lysol 29,554 11,279 7,126
Disinfecting Spray - Other 2,460 1,007 527
Disinfecting Spray - Store Brand 523 205 138
Household Items - Offers 1,414,552 734,452 530,283
Paper Towel - Bounty 137,724 82,236 91,201
Paper Towel - Other 142,069 88,156 95,060
Storage - Other 119,882 72,736 79,286
Storage - Ziploc 167,334 99,424 110,367
Vacuum Trial 870 629 588
Hygiene 2,987,089 1,532,773 983,009
Avon Bar Soap 36,557 19,221 5,536
Avon Body Washes and Gelgs 78,335 39,935 12,838
Bar Soap 795,807 368,386 181,141
Basis Bar Soap 28,713 15,033 3,703
Bath and Body Works Bar Soap 72,342 37,327 8,988
Biore 4,681 2,360 736
Body Wash and Gels 775,964 363,752 172,026
Caress Bar Soap 180,871 91,345 36,750
Caress Body Washes and Gels 206,611 102,295 43,912
Cetaphil Bar Soap 11,798 5,747 1,592
Cetaphil Body Washes and Gels 14,373 6,745 1,920
Clinique Bar Soap 41,865 19,800 6,590
Clinique Body Washes and Gels 35,698 17,351 5,760
Coast Bar Soap 28,577 13,363 12,203
Cosmetics Offers 693,746 431,372 362,697
Cosmetics Purchased - Catalog/Mail 548,841 280,160 127,974
Costmetics Purchased - Internet 359,031 156,378 65,738
Dental Floss 195,739 115,559 129,429
Department Store Brands 20,308 8,460 4,759
Dial Bar Soap 253,708 120,965 53,886
Dial Body Washes and Gels 87,664 44,150 11,337
Direct 21,733 9,154 5,019
Dove 17,375 8,356 2,877
Dove Bar Soap 425,019 213,145 131,288
Dove Body Washes and Gels 172,840 84,298 38,784
Energie Vitale 37,257 19,289 11,695
Facial Cleanser - Clinique 176,633 89,203 77,284
Facial Cleanser - L'Oreal/Ponds/Neutrogena 305,792 160,709 133,580
Facial Cleanser - Mary Kay/Avon 231,779 119,208 98,482
Facial Cleanser - Olay 465,323 246,938 204,644
Facial Cleanser - Other 495,394 240,117 190,902
Facial Cleanser - Ponds 25,754 11,247 5,819
Facial Cleansing Cloths - Dove Daily Hydrating 63,325 37,900 34,593
Facial Moisturizer - Clinique/Estee Lauder/Lancome 175,792 86,065 74,784
Facial Moisturizer - Mary Kay/Avon 226,528 113,927 93,677
Facial Moisturizer - Olay 415,456 214,581 182,986
Facial Moisturizer - Other 682,452 358,321 323,753
Facial Moisturizers - L'Oreal 244,706 124,792 98,817
Facial Moisturizers - Neutrogena 19,747 8,765 4,592
Facial Towelettes 17,060 8,506 2,642
Foot Lotion 1,318 734 902
Hair Care for Basic or Normal 47,357 19,829 11,982
Hair Care for Color 18,456 7,786 4,368
Hair Care for Curly 9,738 4,317 2,271
Hair Care for Moisturizing 56,389 24,657 13,205
Hair Care for Smooth 14,109 6,252 3,254
Hair Care for Volume 36,784 14,509 8,959
Hair Conditioning 175,003 75,345 46,501
Hand & Body Moisturizer - Clinique/Lancome/Estee Lauder 80,540 43,840 37,755
Hand & Body Moisturizer - Jergens/Vaseline/Neutrogena 411,258 224,061 201,457
Hand & Body Moisturizer - Mary Kay/Avon 248,230 133,718 120,082
Hand & Body Moisturizer - Olay 167,773 95,036 80,889
Hand & Body Moisturizer - Other 399,995 201,474 180,580
Hand Sanitizers 102 61 74
Herbal Essence Bar Soap 24,162 13,549 2,584
Herbal Essence Body Wahes and Gels 108,828 56,050 13,452
Irish Spring Bar Soap 63,408 28,881 27,544
Ivory Moisture Care Bar Soap 114,846 56,615 26,495
Ivory Moisture Care Body Washes 48,512 25,022 9,826
Jergens Bar Soap 55,927 28,866 7,280
Jergens Body Washes and Gels 60,556 30,618 11,823
Lever 2000 Bar Soap 51,777 23,363 22,272
Lever 2000 Body Washes and Gels 25,421 11,635 11,008
Mouthwash - Listerine 52,388 22,339 14,227
Mouthwash - Other 5,308 2,985 3,610
Neutrogena Bar Soap 55,257 27,588 7,480
Neutrogena Body Washes and Gels 96,188 45,751 16,256
Oil of Olay Bar Soap 221,553 112,923 66,450
Oil of Olay Body Washes and Gels 239,579 122,474 73,687
Olay 63,607 37,983 27,696
Olay Daily Facials 162,859 70,211 40,654
Olay Products 428,185 214,282 153,045
Olay Regenerist 329,934 182,418 158,641
Olay Total Effects 26,272 11,027 6,030
Oher Anti-Aging Facial Moisturizers 46,126 22,466 19,887
Other Bar Soap 298,522 135,168 63,086
Other Body Washes and Gels 369,999 175,169 104,582
Other Cleansing Cloths 28,221 12,311 6,524
Other Liquid Cleansers 72,128 31,312 15,829
Other Regular Facial Moisturizers 54,553 22,587 12,956
Purell 34 20 27
RoC 4,993 2,278 1,045
Safeguard Bar Soap 22,650 10,027 9,677
Sensitive Skin 414,318 199,421 56,245
Shampoo - Finesse 31,965 14,093 7,398
Shampoo - Head & Shoulders 47,008 20,161 11,250
Shampoo - Herbal Essences 60,738 26,358 14,265
Shampoo - Loreal 19,671 8,405 4,530
Shampoo - Other 300,362 165,658 155,043
Shampoo - Pantene 79,105 33,789 18,635
Shampoo - Physique 12,143 5,226 2,606
Shampoo - ThermaSlid 39,563 17,117 8,954
Shampoo - Tresemea 25,211 10,827 5,768
Specialty Bar Soap 35,894 16,718 5,055
Specialty Body Washes and Gels 171,048 87,192 69,598
Suave Bar Soap 12,840 6,475 5,591
Suave Body Washes and Gels 50,600 23,319 22,343
Suave Products 84,542 37,039 19,248
Tone Bar Soap 43,104 22,077 5,746
Tone Body Washes and Gels 21,809 11,721 2,665
Use Sensitive Skin Products 79,528 33,847 18,676
Zest Bar Soap 51,917 24,255 22,534
Laundry Items 1,216,415 579,362 429,544
1 to 3 Laundry Loads Per Week 44,618 18,543 13,356
1 to 3 Softner - Purchased Last 6 Months 266,361 108,473 88,617
11+ Laundry Loads Per Week 11,140 4,943 2,876
4+ Softner - Purchased Last 6 Months 142,786 63,987 45,270
4 to 6 Laundry Loads Per Week 58,578 23,569 16,594
7 to 10 Laundry Loads Per Week 29,795 12,446 7,958
Detergent - ALL 274,772 151,133 138,586
Detergent - Arm & Hammer 13,663 5,841 2,882
Detergent - Cheer 87,419 37,235 26,341
Detergent - Dreft 3,638 1,667 683
Detergent - Dynamo 3,269 1,376 722
Detergent - Era 8,372 3,550 1,814
Detergent - Fab 5,340 2,405 1,087
Detergent - Gain 90,025 42,419 27,381
Detergent - Ivory Snow 2,596 1,148 508
Detergent - Other 569,423 264,213