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A
and R Research - Spending Behavior Study
This most complete file contains more than 6,000,000
active spenders who have been studied to reveal their trends, beliefs,
and likenesses. It is available for postal mailing, telemarketing,
or emailing. The file is updated monthly and additional selections
include items purchased, eating habits, shopping characteristics,
age, gender, income, geography, and recency.
|
Postal |
Phone |
Email |
| Apparel |
3,507,247 |
1,643,705 |
737,770 |
| Apparel Purchased
- Catalog/Mail |
144,634 |
83,938 |
95,602 |
| Apparel Purchased
- Internet |
82,414 |
37,975 |
13,395 |
| Child Apparel
Purchased - Catalog/Mail |
257,928 |
119,278 |
69,209 |
| Child Apparel
Purchased - Internet |
525,356 |
222,620 |
97,369 |
| Clothing - Offers |
87,136 |
50,729 |
57,254 |
| Hosiery - Want
Information from Manufacturer |
11,000 |
5,700 |
1,700 |
| Jewelry Purchased
- Catalog/Mail |
435,772 |
219,924 |
72,798 |
| Jewlery Purchased
- Internet |
401,741 |
180,381 |
69,714 |
| Men Apparel Purchased
- Catalog/Mail |
246,849 |
108,756 |
67,757 |
| Men Apparel Purchased
- Internet |
618,110 |
251,201 |
115,943 |
| Men's Apparel
Big and Tall Purchased - Catalog/Mail |
94,387 |
43,397 |
25,091 |
| Men's Apparel
Big and Tall Purchased - Internet |
45,077 |
19,328 |
12,915 |
| Retailers |
1,514,308 |
743,141 |
204,563 |
| Shoes Purchased
- Catalog/Mail |
185,914 |
88,379 |
51,539 |
| Shoes Purchased
- Internet |
499,140 |
224,018 |
91,495 |
| Sunglasses |
2,266 |
1,445 |
1,651 |
| Women Apparel
Purchased - Catalog/Mail |
412,612 |
178,685 |
116,899 |
| Women Apparel
Purchased - Internet |
286,018 |
112,885 |
78,177 |
| Women's Apparel
Plus Size Purchased - Catalog/Mail |
174,456 |
85,483 |
63,405 |
| Women's Apparel
Plus Size Purchased - Internet |
62,959 |
26,311 |
18,947 |
| Drinks |
35,837 |
20,241 |
23,680 |
| Wine |
35,692 |
20,161 |
23,617 |
| Eating
Habits |
1,127,835 |
516,319 |
231,877 |
| Buffet |
1,697 |
813 |
1,282 |
| Burger King |
538,994 |
245,031 |
89,910 |
| Chinese Food |
3,298 |
1,472 |
2,471 |
| Eat At Home |
71,359 |
40,879 |
38,561 |
| Eat Fast Food |
958,513 |
433,114 |
163,688 |
| French Food |
381 |
177 |
277 |
| Gourmet |
243 |
104 |
178 |
| Greek/Mediterranean |
563 |
242 |
429 |
| Home Cooking |
7,676 |
3,543 |
5,802 |
| I Cook |
11 |
7 |
9 |
| I Do Not Cook |
4 |
2 |
3 |
| Italian Food |
3,538 |
1,500 |
2,634 |
| Low-Fat |
1,249 |
510 |
953 |
| Macrobiotic |
55 |
25 |
42 |
| McDonald's |
661,820 |
303,256 |
110,507 |
| Mexican Food |
3,416 |
1,499 |
2,540 |
| Organic |
30,822 |
18,261 |
18,728 |
| Pizza |
4,163 |
1,846 |
3,110 |
| Pizza Hut |
331,355 |
156,371 |
53,695 |
| Primarily Entertaining |
85 |
38 |
65 |
| Sushi |
532 |
221 |
405 |
| Taco
Bell |
467,301 |
217,093 |
76,375 |
| Use
Coupons |
512,827 |
226,116 |
86,720 |
| Vegetarian |
801 |
358 |
597 |
| Wendy's |
486,513 |
217,931 |
82,996 |
| Holiday
Shopping |
7,473 |
2,876 |
3,980 |
| Early
Shopper |
4,479 |
1,666 |
2,372 |
| Late
Shopper |
2,914 |
1,174 |
1,570 |
| No
Shopper |
103 |
48 |
48 |
| People
Buying For - 1 |
182 |
79 |
92 |
| People
Buying For - 2 to 5 |
1,565 |
639 |
840 |
| People
Buying For - 6 to 8 |
1,658 |
612 |
874 |
| People
Buying For - 9 to 11 |
1,426 |
564 |
747 |
| People
Buying For - 12+ |
2,681 |
999 |
1,450 |
| Purchase
- Online |
58 |
21 |
34 |
| Purchase
- Stores |
1,965 |
822 |
1,052 |
| Purchase
- Stores, Online, Catalog |
5,464 |
2,037 |
2,902 |
| Purchase
Factor - Easy to Buy |
2,174 |
829 |
1,164 |
| Purchase
Factor - Easty to Return |
1,036 |
393 |
529 |
| Purchase
Factor - Expensive |
702 |
278 |
368 |
| Purchase
Facor - Inexpensive |
3,243 |
1,236 |
1,735 |
| Purchase
Factor - Personal Use |
2,830 |
1,077 |
1,547 |
| Purchase Factor
- Practical |
3,404 |
1,262 |
1,780 |
| Purchase Factor
- Ship |
675 |
241 |
347 |
| Purchase Factor
- Unique |
3,433 |
1,297 |
1,852 |
| Purchase Factor
- What I Gave Last Year |
84 |
35 |
48 |
| Spending Per Person
- Less Than $25 |
1,794 |
732 |
988 |
| Spending Per Person
- $25 to $49 |
2,950 |
1,110 |
1,570 |
| Spending Per Person
- $50 to $74 |
921 |
344 |
487 |
| Spending Per Person
- $75 to $100 |
798 |
311 |
421 |
| Spending
Per Person - $100+ |
1,059 |
405 |
543 |
| Kids
Products |
1,340,592 |
630,763 |
271,765 |
| Child
Products Purchased - Catalog/Mail |
575,293 |
280,707 |
104,176 |
| Child
Products Purchased - Internet |
600,628 |
256,238 |
108,709 |
| Children's
Products |
225,197 |
113,898 |
72,952 |
| Toys/Novelty
Items Offers |
134,715 |
65,426 |
18,939 |
| Merchant
Stores |
2,426,207 |
1,187,254 |
717,034 |
| BJs |
29,693 |
13,229 |
11,477 |
| Chadwicks
of Boston |
1,221,460 |
602,631 |
301,718 |
| Costco |
71,284 |
34,024 |
28,402 |
| CVS |
206,702 |
112,596 |
108,603 |
| Dollar
General |
258,545 |
163,301 |
160,575 |
| Eckerds |
69,189 |
34,392 |
26,569 |
| Eddie
Bauer |
51,287 |
23,862 |
8,205 |
| Family
Dollar |
188,193 |
121,797 |
114,092 |
| JCPenny's
Offline |
496,059 |
213,238 |
135,315 |
| JCPenny's
Online |
147,621 |
59,807 |
41,703 |
| JCrew |
21,644 |
10,158 |
3,507 |
| K-Mart
Offline |
608,552 |
268,895 |
160,253 |
| K-Mart
Online |
101,575 |
45,678 |
26,334 |
| Kmart |
308,101 |
153,576 |
89,510 |
| Kohl's
Offline |
269,329 |
108,815 |
83,659 |
| Kohl's
Online |
57,367 |
22,346 |
18,033 |
| L.L.
Bean |
44,173 |
18,493 |
7,249 |
| Lane
Bryant - Catalogs |
33,846 |
18,604 |
8,809 |
| Lowe's |
432,285 |
181,542 |
117,731 |
| Office
Depot |
88,209 |
40,740 |
14,188 |
| Office
Depot - Offline |
426,307 |
181,754 |
117,731 |
| Office
Depot - Online |
127,022 |
51,346 |
35,764 |
| Office
Max - Offline |
327,616 |
136,403 |
91,088 |
| Office
Max - Online |
87,526 |
35,195 |
24,864 |
| Other |
192,073 |
115,164 |
127,232 |
| REI |
11,821 |
5,056 |
1,938 |
| Rite
Aid |
88,702 |
35,195 |
24,864 |
| Roaman's
- Catalogs |
12,079 |
6,143 |
1,580 |
| Sams |
128,846 |
63,233 |
48,825 |
| Sears |
94,975 |
43,521 |
15,189 |
| Sears
- Offline |
540,477 |
229,767 |
147,391 |
| Sears
- Online |
123,903 |
51,060 |
34,144 |
| Staples
- Offline |
291,775 |
117,471 |
89,342 |
| Staples
- Online |
88,056 |
33,590 |
27,238 |
| Target |
501,662 |
264,016 |
221,867 |
| Target
- Offline |
351,991 |
149,48 |
142,143 |
| Target
- Online |
142,959 |
60,330 |
43,368 |
| Wal-Mart |
678,784 |
368,748 |
292,533 |
| Wal-Mart
- Offline |
461,654 |
204,428 |
182,524 |
| Wal-Mart
- Online |
217,649 |
95,796 |
64,424 |
| Walgreens |
261,764 |
145,907 |
131,095 |
| Shopping
Habit |
5,839,741 |
2,846,505 |
1,624,561 |
| Beauty
Products - Discount or Club Store |
58,981 |
24,914 |
13,767 |
| Beauty
Products - Drug Store |
36,267 |
14,206 |
9,024 |
| Beauty
Prodcuts - Grocery Store |
47,739 |
19,844 |
11,467 |
| Catalog/Mail
Shopper |
79,911 |
49,272 |
53,065 |
| Cleaning
Products - Discount or Club Store |
81,044 |
33,522 |
19,207 |
| Cleaning
Products - Drug Store |
5,969 |
2,661 |
1,465 |
| Cleaning
Products - Grocery Store |
77,440 |
31,429 |
19,010 |
| Food
Products - Discount or Club Store |
37,988 |
15,278 |
9,082 |
| Food
Products - Drug Store |
1,251 |
559 |
314 |
| Food
Products - Grocery Store |
136,212 |
56,167 |
33,107 |
| Gifts
Purchased - Catalog/Mail |
976,084 |
450,012 |
238,673 |
| Gifts
Purchased - Internet |
919,920 |
372,478 |
167,596 |
| Grocery
Shopping - All |
6 |
2 |
6 |
| Grocery
Shopping - None |
5 |
3 |
3 |
| Grocery
Shopping - Some |
4 |
4 |
3 |
| Health
Products - Discount or Club Store |
52,988 |
21,726 |
12,590 |
| Health
Products - Drug Store |
57,588 |
23,569 |
14,173 |
| Health
Products - Grocery Store |
43,186 |
17,886 |
10,327 |
| I
Buy Brand Names |
43,778 |
21,461 |
6,451 |
| I
Buy Off Brand Names |
22,513 |
11,281 |
3,124 |
| I
Use Coupons |
5,025,471 |
2,467,629 |
1,504,732 |
| Laundry
Products - Discount or Club Store |
78,365 |
32,181 |
18,673 |
| Laundry
Products - Drug Store |
5,443 |
2,436 |
1,338 |
| Laundry
Products - Grocery Store |
82,317 |
33,780 |
20,116 |
| Paper
Products - Discount or Club Store |
83,231 |
33,978 |
19,797 |
| Paper
Products - Drug Store |
6,965 |
3,082 |
1,677 |
| Paper
Products - Grocery Store |
71,758 |
29,345 |
17,685 |
| Personal
Care - Discount or Club Store |
74,949 |
31,005 |
17,821 |
| Personal
Care - Drug Store |
20,357 |
8,267 |
5,152 |
| Personal Care
- Grocery Store |
26,901 |
11,029 |
6,337 |
| Prescriptions
- Discount or Club Store |
21,222 |
8,898 |
4,965 |
| Prescriptions
- Drug Store |
96,027 |
39,340 |
23,359 |
| Prescriptions
- Grocery Store |
26,901 |
11,029 |
6,337 |
| Primary
Shopper |
211,004 |
91,580 |
92,422 |
| Quality |
77,168 |
37,122 |
11,712 |
| Sale/Discount |
188,711 |
89,328 |
29,348 |
| Spending
- Catalog/Mail |
5,813,867 |
2,674,627 |
1,102,640 |
| $0.00
to $100.00 |
3,933,440 |
1,838,225 |
746,371 |
| $100.00
to $249.00 |
1,047,685 |
459,107 |
202,336 |
| $250.00
to $499.99 |
515,072 |
226,734 |
96,511 |
| $500.00+ |
461,119 |
201,644 |
84,150 |
| Spending
- Internet |
6,149,
747 |
2,833,179 |
1,161,834 |
| $0.00
to $100.00 |
3,153,430 |
1,543,825 |
563,493 |
| $100.00
to $249.00 |
1,482,493 |
652,125 |
295,495 |
| $250.00
to $499.00 |
515,072 |
226,734 |
96,511 |
| $500.00+ |
783,243 |
312,260 |
159,510 |
| Other
Internet Spending |
176,302 |
82,199 |
28,062 |
PRICING:
| Base 1-Time Use |
$85/M
($425 Min) |
| Base Unlimited
Use |
$170/M ($850
Min) |
|
|
| Additional
Selections: |
|
| Age |
$10/M |
| Category Select |
$10/M |
| Email Blast (Email
Blast Done by List Owner) |
$125/M |
| Gender |
$5/M |
| Geography |
$5/M |
| Income |
$5/M |
| Monthly Hotline |
$10/M |
| Telephone Numbers |
$25/M |
| Title Addressing |
$3/M |
| Bar Coding |
$7/M |
| Key Coding |
$3/M |
| Split Charge ($25
Min.) |
$5/M
|
| Merge Charge ($25
Min.) |
$5/M |
| Each Duplicate
Copy ($125 Min) |
$25/M |
|
|
| Formats: |
|
| P.S. Labels |
$8/M |
| Cheshire Labels |
N/C |
| Magnetic Tape/Cartridge |
$30/F |
| Disk (Unlimited
Use) |
$50/F |
| Electronic Transfer |
See Below |
| 3X5 Cards (Unlimited
Use) |
$25/M |
| Sheet List |
$25/M |
| CD-Rom (Unlimited
Use) |
$125/F |
|
|
| Shipping/Handling |
|
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