Resources


 
Advertising and Marketing Masterfile

Quantity: 1,429,622

CATEGORY SELECTIONS:
Advertising Agencies 35,132
Advertising Agencies - Leading 5,912
  Presidents/CEOs 5,533
  Largest Agencies - Headquarters 4,005
  Executives at Headquarters 47,796
    Account Executives 2,932
    Account Supervisors

5,787
    Accounting 2,282
    Administration 988
    Advertising 418
    Architect 4
    Art Directors 1,938
    Benefits & Compensation 5
    Branch Managers 241
    Broadcasting/Radio/TV 444
    Cashier 1
    Chairman 1,248
    Chairman of the Board 1,245
    Chief Executive Officer 1,520
    Chief Financial Officer 802
    Chief Information Officer 51
    Chief Operating Officer 435
    Chief Technology Officer 27
    Controller 638
    Corporate Counsel/Legal 115
    Corporate Secretary 357
    Creative Directors 5,750
    Copywriter 452
    Customer Service 462
    Data Processing 67
    Direct Mail/Direct Marketing 68
    Division/Subsidiary Head 1,299
    Executive Director 47
    Executive Senior Vice President 3,752
    Executive Vice President 2,081
    Human Resource 363
    Illustrator/Artist 255
    International 331
    Investment Manager 8
    IT Director 274
    Loan Officer 2
    Manufacturing 1,130
    Market Research Director 52
    Marketing Executives 1,125
    Media Director 2,231
    Media & Space Ads Buyer 382
    Member Board of Directors 81
    Misc. Managers 510
    Owner/Partner 1,740
    Personnel & Training 38
    Planning & Corporate 619
    Presidents 4,369
    Print Media 228
    Production Manager 1,252
    Public Relations 1,115
    Publisher 8
    Purchasing 523
    Quality Assurance 4
    Real Estate 6
    Research & Development 413
    Safety & Security 11
    Sales 235
    Senior Vice President 2,148
    Tax Manager 4
    Traffic & Distribution 470
    Travel Buyer 16
    Treasurers & Finance Executives 1,472
    Trust Officer 2
    Vice Chairman 170
    Vice Presidents 4,409
    Women Executives 2,496
  Largest Agencies - Branches 748
   Executives at Branches 2,935
Advertising Directors of Largest Corporations 7,452
Advertising Display & Sign Manufacturers 31,944
Advertising, Marketing & Sales Executives 187,459
Advertising Specialty Wholesalers 14,236
Art Departments in Major Corporations 30,948
   Executives 6,660
Convention, Seminar & Meeting Sponsors 56,392
Corporate Communications Executives 72,944
  Leading Managers 5,360
Corporate Gift Buyers 183,743
Corporate Public Affairs Executives 14,415
Desktop Publishing Users of Hardware and Software 121,138
Direct Mail Advertising Services 13,864
Direct Marketing Executives 12,861
Mail Order Firms 23,556
  Frequency Mailed:
    Monthly 556
    Quarterly 1,322
    Semi-Annually 1,913
    Annually 5,117
    Other 3,465
  Executive Titles:
    Accounting/Auditing 22
    Administration 16
    Advertising 477
    Branch Manager 9
    Buyer 1,315
    Chairman 369
    Chief Executive Officer 381
    Chief Financial Officer 1,256
    Chief Operating Officer 48
    Controller 7
    Corporate Counsel/Legal 2
    Corporate Secretary 3
    Creative Director 39
    Customer Service 12
    Data Processing 2
    Division/Subsidiary Head 35
    Executive Director 7
    Executive Vice President 121
    Finance 3
    Fulfillment 8
    IT Director 2
    International 298
    International Marketing 5
    International Sales 2
    Manager 115
    Manufacturing 10
    Marketing 4,065
    Marketing Research 9
    Media Director 28
    Member Board of Directors 8
    MIS 14
    Misc. Managers 477
    Operations 98
    Owner/Partner 146
    Planning & Corporate 15
    President 9,192
    Production Manager 1,929
    Public Relations 112
    Publisher 487
    Purchasing 84
    Research & Development 6
    Sales 230
    Senior Level Officer 1
    Senior Vice President 184
    Treasurer 2
    Vice President 1,008
  Business/Consumer Markets:
    Business 9,762
    Consumer 15,776
  Type of Product(s) Offered:
    Agricultural Supplies 232
    Animals 235
    Art & Art Materials 437
    Audio/Video Equipment 211
    Automotive 1,234
    Aviation 129
    Baby Products 79
    Boating 258
    Books 749
    Book Publishers 256
    Building Supplies 655
    Business Information 165
    Camping 74
    Chemical Processing 59
    Clothing 971
    Collectibles 486
    Computers 726
    Consumer Electronics 178
    Dental 50
    Disabilities Products 190
    Education 333
    Electronics 323
    Environmentally Friendly Products 28
    Exhibit/Displays 115
    Film/Video/Recordings 331
    Fishing & Hunting 389
    Fire Protection 82
    Furniture:  Office & Industrial 69
    Food & Beverage 1,211
    Garden & Lawn 1,296
    Gifts 1,029
    Handicrafts 879
    Healthcare, Health, Personal Care 660
    Heating, Cooling & Pumps 792
    Hobbies 175
    Home 908
    Interior Textiles 390
    Jewelry 134
    Kitchenware 124
    Lab Equipment & Supplies 138
    Landscaping 600
    Law Enforcement Equipment & Supplies 89
    Lighting 99
    Mailing List Companies 190
    Major Catalogs (General) 64
    Metal Products 148
    Model Fabricator 21
    Motorcycles 74
    Music 148
    Office Products 623
    Optical 172
    Packaging 472
    Performing Arts 30
    Photography 160
    Plastics 103
    Printing 274
    Restaurant Supplies 208
    Safety 266
    Sanitation 95
    Science 151
    Security 155
    Shoes 94
    Sporting Goods 505
    Stationary & Forms 233
    Telecommunications 66
    Tobacco 43
    Tools & Machinery 764
    Toys & Games 181
    Travel & Leisure 64
    Uniforms & Work Apparel 186
Mailing List Compilers, Brokers & Mgrs. 1,913
Major Mailers Executives 9,204
Management, Consulting & Public Relations 98,965
Manufacturers Agents (Firms) 25,057
Marketing Consultants 12,064
Marketing Directors of Largest Corporations 61,804
Marketing Executives - Total 82,982
Marketing Research Agencies 4,711
Marketing Research Executives 31,313
Market/Business Research Executives 104,631
Meeting Planners 29,164
  Association Executives 11,845
  Corporate Executives 15,448
National Advertising Companies 13,527
  Executives 127,647
    Accounting/Auditing 679
    Administration 1,994
    Advertising 4,367
    Chairman 5,134
    Chief Executive Officer 6,034
    Chief Financial Officer 4,495
    Chief Information Officer 647
    Chief Operating Officer 2,053
    Chief Technology Officer 223
    Corporate Counsel/Legal 2,766
    Corporate Secretary 1,720
    Customer Service 831
    Data Processing 671
    Divisions/Subsidiary Head 5,847
    Executive Vice President 4,923
    Facilities & Real Estate Manager 91
    Finance 2,766
    Government Liaison 84
    Human Resources 3,415
    International 1,899
    Investment Manager 340
    IT Director 1,239
    Legal 2,664
    Managers-Miscellaneous 1,377
    Marketing 11,425
    Operations/Manufacturing 4,067
    Owner 288
    Partner 75
    Personnel & Training 1,120
    Planning & Corporate Development 2,072
    President 12,719
    Public Relations 4,981
    Purchasing 2,766
    Quality Control 1,216
    R&D/Engineering 561
    Risk Management 46
    Safety & Security 131
    Sales 7,364
    Senior Executive 832
    Senior Vice President 8,381
    Tax Manager 196
    Traffic & Distribution 537
    Treasurer 1,286
    Vice Chairman 734
    Vice Presidents 17,190
  Home Offices 9,485
    Executives 57,555
  Largest Companies (100+ Employees) 8,905
    Executives 75,645
  Advertising Media Used:
    Audio/Visual 11,748
    Business Direct Mail 33,084
    Business Publications 47,170
    Cable TV 21,610
    Catalogs & Directories 36,747
    Consumer Direct Mail 30,831
    Consumer Magazine 29,763
    Co-Op Advertising 16,000
    Daily Newspapers 30,182
    Exhibits & Shows 37,586
    Infomercial 19,519
    Internet Advertising 16,678
    Miscellaneous 15,401
    Network Radio 7,833
    Network TV 10,723
    Newspaper Distributing Magazines 21,593
    Outdoor & Transit Posters 19,092
    Point of Purchase 21,153
    Premiums, Novelties 28,340
    Product Samples 19,854
    Special Events Marketing 11,005
    Spot Radio 23,812
    Spot TV 21,640
    Theater & Spectator Events 12,116
    Weekly Newspapers 43,229
    Yellow Page Advertising 17,288
  Product(s) Sold:
    Accessories, Luggage, Jewelry 639
    Appliances 763
    Architecture, Engineering, Construction 4,161
    Automobile Parts & Accessories 1,529
    Automobiles & Trucks 877
    Aviation & Aerospace 914
    Beer, Ale & Soft Drinks 511
    Broadcasting, Cable, Film, Video 1,833
    Cleaning Agents 762
    Computers & Office Equipment Supplies & Service 4,688
    Cosmetics & Toiletries 1,016
    Cultural & Recreational Entertainment 1,579
    Department Stores & Mail Order Houses 1,792
    Electronics, Radio & Television 3,465
    Fabrics, Yarns & Sewing Notion 666
    Farm Equipment & Supplies 695
    Financial Services 4,188
    Flour & Cereals 689
    Food Processing & Manufacturing 3,227
    Food Retailers 1,225
    Furniture, Floor Coverings & Decorations 1,260
    Games, Toys, Etc. 708
    Gasoline & Lubricants 1,027
    Government & State Agencies 900
    Hardware 1,550
    Heating & Air Conditioning 816
    Hotels, Resorts & Real Estate 1,532
    Housewares 1,343
    Industrial Chemicals 1,595
    Insurance 2,844
    Internet/Online 4,400
    Lighting 691
    Machinery & Supplies 5,283
    Men's & Boy's Wear 653
    Miscellaneous 1,056
    Optical, Photo & Scientific Instruments 1,696
    Paints, Varnishes & Enamels 500
    Paper, Packaging & Containers 1,318
    Pet, Livestock & Poultry Feed 347
    Pharmaceutical & Health Care Products 3,294
    Public Utilities 2,221
    Publishers, Printers & Engravers 4,160
    Recreational Vehicles 558
    Restaurants 1,208
    Schools & Colleges 339
    Seeds, Plants & Fertilizers 565
    Shoes 651
    Sporting Goods 1,253
    Sweets 637
    Tires, Tubes, Rubber Molded Products & Plastics 699
    Tobacco Products & Supplies 264
    Travel & Transportation 1,759
    Wines & Liquors 542
    Women's, Children's & Infant's Wear 631
Premium Incentive & Travel Buyer Executives 17,366
Professors ($90/M Minimum 5,000):
  Advertising 2,698
  Marketing 10,319
  Marketing Management 1,756
  Marketing Research 1,452
  Public Relations 1,420
  Sales 1,856
Public Relations & Publicity Firms 9,542
  Executives 47,344
Public Relations Counselors 7,917
Public Relations/Corporate Communications Professionals 72,994
  Corporate Communication Executives 2,107
  Not With Public Relations Firms 9,711
  Presidents & Owners 1,680
  Public Relations Only 2,910
  With Public Relations Firms or Independent 2,787
Sales Executives - Total 113,178
  Largest Corporations 81,857
Sales Managers 76,610
  Leading Sales Managers 14,581
Sales Promotion Services 2,539
Sales Service Executives 105,104
Sales Training Executives 17,140
Strategic Planners 3,291
Telecommunication Market Research 770
Telemarketing Services 3,456
Trade Show Exhibitors 112,231
AGENCY TYPE:
Full Service 27,578
House 1,675
Media Buying Service 1,721
Public Relations Firms 2,064
Sales Promotion 1,021
PRICING:
Base 1-Time Use $60/M   ($300 Min)
Base Unlimited Use $120/M  ($600 Min)
 
Additional Selections:
Agency Type $10/M
Contact Name $25/M
Employee Size $15/M
Gender