| Computer
& Electronics Buyers Masterfile
This file contains
34,873,007 computer & electronics owners compiled from mail
& telephone purchase information, warranty card registrations,
surveys, questionnaires, trade show-conference-seminar attendee
rosters, subscriptions, rebate coupons, directories and other
private sources.
CATEGORY/USER TYPES:
| Computer/Peripherals
Purchased For: |
|
|
Home Use: |
|
|
Apple |
337,480 |
|
CD ROM |
789,650 |
|
Color Printer |
458,040 |
|
Computer Modem |
1,551,310 |
|
IBM or Compatible |
1,281,060 |
|
Laser Printers |
821,826 |
|
MACs |
216,826 |
|
Business Use: |
|
|
Apple |
404,950 |
|
CD ROM |
633,790 |
|
Color Printer |
354,500 |
|
Computer Modem |
899,130 |
|
IBM or Compatible |
1,415,000 |
|
Laser Printers |
1,172,650 |
| Operating
Systems Used: |
|
|
DOS |
1,419,140 |
|
OS/2 |
81,200 |
|
Windows |
1,283,960 |
| Electronic
Merchandise Purchased: |
|
|
Answering Machine |
4,904,930 |
|
Cellular/Mobile Phone |
8,193,150 |
|
Compact Disc Player |
4,633,860 |
|
Digital Camera |
224,550 |
|
DVD Player |
157,400 |
|
DVD - ROM Drive |
123,300 |
|
External Storage Device |
169,550 |
|
Fax Machine |
462,240 |
|
Game System |
665,150 |
|
High-Definition TV |
127,000 |
|
Interactive CD Player |
254,850 |
|
Laser Disc Player |
298,170 |
|
Pager |
1,251,950 |
|
Personal Digital Assistant (e.g. Palm Pilot) |
51,250 |
|
Satellite Dish |
790,200 |
|
Scanner |
687,400 |
|
VCR |
6,114,700 |
|
Video Camera |
2,657,780 |
GENDER:
| Female |
10,895,250 |
| Male |
11,982,100 |
PLAN
TO PURCHASE:
| Cell Phone |
317,700 |
| Digital Camera |
176,950 |
| DVD Player |
150,550 |
| DVD-ROM Drive |
77,450 |
| External Storage Device |
60,950 |
| Game System |
44,250 |
| High-Definition TV |
75,050 |
| Pager |
115,550 |
| Personal Digital Assistant
(e.g. Palm Pilot) |
23,550 |
| Recordable CD-ROM Drive |
90,250 |
| Satellite Dish |
230,000 |
| Scanner |
153,700 |
SMALL
OFFICE/HOME OFFICE (SOHO):
| Do Office Work From Home |
40,850 |
| Home Office |
1,527,450 |
| Operate Business From Home |
204,700 |
| Self-Employed |
3,861,650 |
| Total SOHO Population |
3,950,100 |
AGE OF PC:
| 1 Year or Less |
575,000 |
| 2-3 Years |
747,300 |
| 4+ Years |
463,000 |
COMPUTER
OWNERSHIP:
|
Own a PC |
7,233,322 |
|
Own an Apple/Mac PC |
1,252,300 |
| Own an IBM Compatible PC |
9,093,550 |
TYPES
OF SOFTWARE USED:
|
Database |
1,030,350 |
| Games & Entertainment |
3,952,550 |
| Personal Finance Organizer |
2,154,250 |
| Presentation |
742,850 |
| Print Creativity |
146,900 |
| Reference & Education |
3,748,400 |
| Spreadsheet |
1,539,050 |
| Word Processing |
2,296,050 |
PURCHASED
SOFTWARE LAST YEAR:
| Purchased 1-2 Times |
389,800 |
| Purchased 3-4 Times |
140,450 |
E-MAIL
ADDRESS:
*Please Inquire for E-mail Address
Pricing & Counts
SUBSCRIBE/PLAN
TO SUBSCRIBE TO AN ONLINE SERVICE:
| Subscribers |
5,965,100 |
| Plan to Subscribe |
411,050 |
*Please Inquire for Counts and
Pricing for Specific Online Companies
ONLINE
ACTIVITIES:
| Pay Bills |
68,000 |
| Shop Insurance |
39,550 |
| Shop Mortgage/Loans |
36,400 |
| Shop for Vehicles |
77,800 |
| Surf the Net |
665,100 |
PURCHASED
ONLINE:
| Book or Music |
99,650 |
| Clothing |
84,100 |
| Hardware/Software |
71,800 |
| Make Travel Arrangements |
164,650 |
| Trade Stocks/Bonds |
68,700 |
NUMBER
OF ONLINE PURCHASES IN LAST SIX MONTHS:
| Purchased 1 Time |
61,950 |
| Purchased 2-4
Times |
60,400 |
| Purchased 5-10
Times |
18,450 |
| Purchased 11+
Times |
4,950 |
OCCUPATION
(INCLUDES SPOUSE):
|
Clerical (White Collar) |
3,183,300 |
| Home Office Worker |
1,527,450 |
| Homemaker (Full-Time) |
4,915,750 |
| Middle Management |
2,794,750 |
| Military Personnel |
319,650 |
| Professional/Technical |
10,478,800 |
| Retired |
5,271,550 |
| Sales/Marketing |
2,499,850 |
| Self-Employed/Business Owner |
3,861,550 |
| Student |
1,540,400 |
| Tradesman/Blue-Collar |
3,665,450 |
| Upper Management/Administrative |
2,628,050 |
| Working Women |
11,077,450 |
EDUCATION
(INCLUDES SPOUSE):
|
Completed Graduate School |
2,689,700 |
| Completed College |
5,695,900 |
| Completed High School |
7,048,900 |
| Some Graduate School |
374,900 |
| Some College |
1,660,950 |
| Some High School or Less |
234,850 |
| Vocational/Technical School |
919,150 |
CONSIDERING
IN NEXT 12 MONTHS:
| Applying for Auto Loan |
198,050 |
| Applying for Home Equity
Loan |
78,350 |
| Applying for Low-Fee Credit
Card |
92,050 |
| Applying for Low-Interest
Credit Card |
176,750 |
| Applying for Mortgage |
142,920 |
| Investing in Individual
Stocks/Bonds |
135,950 |
| Investing in Mutual Funds |
154,400 |
| Purchasing Auto Insurance |
182,300 |
| Purchasing Disability Insurance |
38,150 |
| Purchasing Homeowners Insurance |
149,750 |
| Purchasing Life Insurance |
176,350 |
| Purchasing Long-Term Care
Insurance |
39,000 |
| Purchasing Medicare Supplement
Insurance |
43,500 |
INTENDING
TO DO IN NEXT 6 MONTHS:
| Buy PC |
1,471,950 |
| Change Jobs |
177,150 |
| Graduate |
25,750 |
| Move |
540,500 |
| Purchase a Home |
336,150 |
| Remodel a Home |
1,148,750 |
| Retire |
30,900 |
| Start a Business |
64,450 |
TECHNOLOGICAL
LIFESTYLES:
|
Own a PC |
15,523,900 |
| Electronics |
3,645,700 |
| Home Videogames |
2,834,150 |
| Science/New Technology |
2,579,900 |
PURCHASING
BEHAVIOR:
|
Bought Item from Mail Offer |
4,489,800 |
| Direct Mail Buyer |
12,288,100 |
| Shop by Catalog/Mail Order |
9,923,550 |
| Shop Via TV |
203,000 |
| Subscribe to Cable TV |
7,846,650 |
** SAMPLE MAILING PIECE OR TELEMARKETING
SCRIPT REQUIRED WITH ORDER**
PRICING:
| Base Price 1-Time
Use |
$75/M ($375 Min.) |
| Base Price Unlimited
Use |
$150/M ($750 Min.) |
| |
|
| Additional Selections: |
|
| Telephone Number |
$15/M |
| Geography |
$5/M |
| Category/User
Type (Each) |
$10/M |
| Presence of Children |
$5/M |
| Gender |
$5/M |
| Age |
$5/M |
| Estimated Income |
$5/M |
| Title Addressing |
$3/M |
| Bar Coding |
$7/M |
| Key Coding |
$3/M |
| Split Charge ($25
Min) |
$5/M |
| Merge Charge ($25
Min) |
$5/M |
| Each Duplicate
Copy ($187.50 Min) |
$37.50/M |
| |
|
| Formats: |
|
| P.S. Labels |
$8/M |
| Cheshire Labels |
N/C |
| Magnetic Tape/Cartridge |
$30/F |
| Disk (Unlimited
Use) |
$50/F |
| 3x5 Cards (Unlimited
Use) |
$25/M |
| Sheet List |
$25/M |
| CD-Rom |
$125/F |
| |
|
| Shipping/Handling |
|
|