| Consumer
Mail Order & Response Masterfile
This file contains
222,000,000 donors, mail order buyers, magazine subscribers and
opportunity seekers. The database was compiled from telephone
and mail order purchase information, rebate coupons, subscription
order forms, warranty card registrations, sweepstakes entry forms,
900# respondents, credit data, institution information, association
& trade show/conference attendee rosters, consumer surveys
& questionnaires, licenses, loan applications and registrations.
DONOR TYPE SELECTIONS:
| Animal
Welfare/Cause |
2,834,120 |
| Anti-Gun
Control |
62,598 |
| Business
Donors Local Charities |
691,287 |
| Charitable |
12,948,459 |
| Child
Welfare |
2,146,580 |
| College
Alumni |
240,276 |
| Community/Civic Activities |
3,925,253 |
| Conservative |
5,885,401 |
| Cultural Arts |
617,390 |
| Educational |
104,039 |
| Environmental/Wildlife
Issues |
5,666,912 |
| Frequent Donors |
9,811,980 |
| Handicapped Children Causes |
306,240 |
| Health
Related |
3,847,135 |
| Humanitarian |
1,200,158 |
| International Relief |
126,777 |
| Jewish |
288,874 |
| Liberal |
528,330 |
| Local Sports |
114,738 |
| Our Nation’s Heritage |
2,394,591 |
| Philanthropic Organ Board |
133,519 |
| Political |
782,830 |
| Democratic/Liberal |
77,621 |
| One-Time
Donors |
160,899 |
| Multi-Donors |
98,703 |
| Republican/Conservative |
125,406 |
| Political Causes |
3,584,859 |
| Powerful Women |
42,462 |
| Religious |
4,961,560 |
| Social Services |
380,950 |
| World
Peace |
2,763 |
| Women’s Causes |
317,862 |
| Veterans |
1,745,543 |
ADULT
AGE CATEGORIES:
| Under
18 |
39,787 |
| Age 18-24 |
1,474,524 |
| Age 25-34 |
6,973,338 |
| Age 35-44 |
11,199,715 |
| Age
45-54 |
10,579,247 |
| Age 55-64 |
6,891,696 |
| Age 65-74 |
5,134,764 |
| Age 75 and Older |
3,761,203 |
CHILDREN'S
AGE AT HOME:
| Under
3 |
2,377,780 |
| Age 3-5 |
2,467,191 |
| Age 6-10 |
4,781,093 |
| Age 11-15 |
4,011,108 |
| Age 16-17 |
1,617,615 |
DWELLING
TYPE:
| Single
Family |
31,139,171 |
| Multi-Family |
6,752,127 |
EDUCATION:
| Completed
Graduate School |
3,839,673 |
| Completed
College |
8,198,400 |
| Completed
High School |
11,930,723 |
| Some
Graduate School |
594,288 |
| Some
College |
2,955,927 |
| Some
High School or Less |
766,331 |
| Vocational/Technical
School |
1,438,499 |
GENDER:
| Female |
22,063,625 |
| Male |
23,329,279 |
HOUSEHOLD
INCOME:
| $15,000
& Under |
3,088,112 |
| $15,000-$19,999 |
2,477,208 |
| $20,000-$29,999 |
5,214,883 |
| $30,000-$39,999 |
5,853,132 |
| $40,000-$49,999 |
5,647,475 |
| $50,000-$59,999 |
3,835,440 |
| $60,000-$74,999 |
7,028,197 |
| $75,000-$99,999 |
5,188,822 |
| $100,000-$149,999 |
5,371,324 |
| $150,000-$174,999 |
921,454 |
| $175,000-$199,999 |
21,308 |
| $200,000-$249,999 |
19,230 |
| $250,000 & Over |
29,213 |
HOUSEHOLD
TYPES:
| Female
Householder |
517,786 |
| Female Householder + 2 Adults Present |
3,071,992 |
| Male Householder |
7,553,199 |
| Male & Female Present |
7,442,319 |
| Male Householder + 2 Adults Present |
6,426,189 |
| One Adult in Household |
189,805 |
| 2+ Adults in Household |
288,557 |
LENGTH
OF RESIDENCE:
| Under
1 Year |
5,439,895 |
| 1-5 Years |
17,438,233 |
| 5+ Years |
19,341,845 |
MARITAL
STATUS:
| Married |
29,144,456 |
| Unmarried |
11,245,969 |
| Divorced/Separated |
1,639,033 |
| Widowed |
1,101,884 |
OCCUPATION
(INCLUDES SPOUSE):
| Clerical |
5,297,606
|
| Tradesman/Blue-Collar |
6,703,613
|
| Federal Employee |
812,460
|
| Home Office Worker |
1,841,735
|
| Homemaker (Full-Time) |
9,533,306
|
| Middle Management |
4,165,258
|
| Military Personnel |
455,377
|
| Military Veteran |
706,423
|
| Professional/Technical |
15,770,810
|
| Retired |
13,355,329
|
| Sales/Marketing |
3,842,899
|
| Self-Employed |
5,750,177
|
| Student |
2,460,018
|
| Upper Management/Administrative |
4,013,417
|
| Working Women |
17,434,959
|
ACTIVITIES
& INTEREST SELECTIONS:
| Arts & Antiques |
2,097,502
|
| Astrology/Occult |
1,173,450
|
| Automotive Work |
5,767,121
|
| Book Reader |
17,122,380
|
| Baking |
2,079,340
|
| Bible/Devotional |
7,654,569
|
| Bird Watching |
402,000
|
| Boating |
139,120
|
| Cable TV Viewing |
12,000,528
|
| Camping/Hiking |
4,249,080
|
| Career Oriented Activities |
1,041,322
|
| Casino Gambling |
5,465,355
|
| CDs/Tapes/Records/Stereo |
17,335,529
|
| Community/Civic Activities |
1,661,564
|
| Contests/Sweepstakes |
6,221,880
|
| Cooking |
12,056,940
|
| Gourmet Cooking |
6,909,433
|
| Home Cooking |
493,393
|
| Pleasure Cooking |
161,217
|
| Crafts |
10,716,672
|
| Crossword Puzzles |
616,554
|
| Cruise Ship Vacations |
3,719,433
|
| Cultural/Arts Events |
6,491,378
|
| Current Affairs/Politics |
1,269,673
|
| Cycling |
2,920,096
|
| Diet Conscious |
3,073,410
|
| Do-It-Yourself |
4,983,450
|
| Electronics |
5,084,936
|
| Fashion Clothing |
6,063,882
|
| Financial/Investing |
752,840
|
| Fishing |
4,815,070
|
| Fitness/Exercise |
13,567,290
|
| Foreign Travel |
6,023,762
|
| Gardening Pursuits |
7,460,135
|
| Flower Gardening |
9,893,656
|
| Houseplants |
10,201,919
|
| Outdoor Gardening |
924,255
|
| Vegetable Gardening |
6,628,681
|
| Golf |
3,109,153
|
| Grandchildren |
9,396,224
|
| Health/Natural Foods |
3,340,540
|
| Home Furnishings/Decorating |
9,426,401
|
| Home Entertainment |
14,963,850
|
| Home Video Games |
4,132,051
|
| Home Video Recording |
6,293,339
|
| Home Workshops |
10,631,006
|
| Horseback Riding |
1,580,000
|
| House Improvement Projects |
1,463,195
|
| Hunting/Shooting |
3,165,940
|
| Military Veteran in Household |
5,598,720
|
| Moneymaking Opportunities |
4,106,354
|
| Motorcycle |
2,265,000
|
| NASCAR Enthusiast |
578,000
|
| Needlework/Knitting |
5,291,144
|
| Our Nation’s Heritage |
1,043,993
|
| Outdoor Sports |
4,763,090
|
| Personal Computers |
7,146,820
|
| Pets (Household) |
7,007,931
|
| Photography |
6,554,642
|
| Power Boating |
1,212,133
|
| Quilting |
793,840
|
| Recipes |
2,443,470
|
| Real Estate Investments |
1,265,684
|
| Recreational Vehicles |
4,278,468
|
| Rugged Outdoor Enthusiasts |
7,713,260
|
| Running/Jogging |
1,769,474
|
| Sailing |
528,735
|
| Science Fiction |
2,447,456
|
| Science/New Technology |
3,643,201
|
| Scuba Diving |
21,511
|
| Security Conscious |
13,231,040
|
| Self-Improvement |
2,886,054
|
| Sewing |
6,258,909
|
| Snowmobiling |
618,851
|
| Snow Skiing |
1,281,080
|
| Stock/Bond Investments |
3,598,047
|
| Tennis |
860,630
|
| Traveling (Unspecified) |
9,575,070
|
| Travel for Business |
1,641,131
|
| Travel for Pleasure/Vacation |
3,797,872
|
| Travel in the USA |
13,789,462
|
| Vacation Home/Property (Own) |
1,901,512
|
| Veteran’s Benefits Programs |
132,143
|
| Video Viewing |
6,269,866
|
| Volunteer Work |
776,040
|
| Walking for Health |
4,053,257
|
| Watching Sports on TV |
4,742,238
|
| Wildlife Issues |
2,723,532
|
| Wine |
5,554,998
|
| Woodworking |
1,124,780
|
BOOK
PREFERENCE SELECTION:
| Book Reader |
17,122,380
|
| Best Sellers |
2,822,640
|
| Children’s |
1,903,510
|
| History |
1,455,660
|
| Mystery |
2,200,870
|
| Nonfiction |
2,059,640
|
| Romance |
2,026,620
|
| Science Fiction |
1,429,960
|
COLLECTOR
SELECTIONS:
| Art & Antiques |
4,901,048 |
| Coins/Stamps |
3,353,642 |
| Collectibles (All Types) |
7,337,652 |
| Die-Cast Cars |
392,990 |
| Dolls |
1,079,120 |
| Plates |
843,150 |
| Porcelains |
848,810 |
| Sports Items |
1,012,930 |
CONTACT
LENS & EYEGLASS WEARERS:
| Disposable |
378,560 |
| Hard Contacts |
326,570 |
| Soft Contacts |
1,720,970 |
| Eyeglasses |
8,318,540 |
CONTEST ENTRIES/GAMBLERS:
| Casino Gambler |
1,214,500 |
| Sweepstakes/Contest/Lotteries |
9,590,560 |
CREDIT
CARD HOLDERS:
| Airline Visa/MasterCard |
121,340 |
| American Express |
1,683,270 |
| American Express Gold |
237,640 |
| AT&T Universal |
311,130 |
| Bank |
24,985,667 |
| Diners Club/Carte Blanche |
217,440 |
| Discover |
2,479,810 |
| GM/Ford |
316,580 |
| MasterCard/Visa |
7,204,990 |
| MasterCard/Visa Gold |
2,439,870 |
| Specialty (Gas, Department/Retail Store) |
10,585,510 |
| Travel & Entertainment |
4,553,913 |
| Considering in Next 12 Months: |
|
| Applying
For Low-Fee Credit Card |
106,970 |
| Applying For
Low-Interest Credit Card |
208,038 |
| Do Not Own Credit Cards |
5,725,338 |
CURRENT/PROSPECTIVE
ONLINE SERVICES USERS:
| Currently Subscribe to AOL |
972,964 |
| Plan to Subscribe to AOL |
238,807 |
| Currently Subscribe to CompuServe |
70,307 |
| Plan to Subscribe to CompuServe |
20,242 |
| Currently Subscribe to MSN |
123,523 |
| Plan to Subscribe to MSN |
36 | |