Resources


 
Consumer Masterfile

This file contains 181,494,976 residents by individual personal name within 119,046,041 households.

GENDER (+$5/M):

Unknown 8,673,348
Male 52,075,886
Female 70,129,649

TELEPHONE NUMBERS (+$10/M):  52,009,917

MAIL ORDER BUYERS (+$15/M):  12,896,400

MAIL RESPONSIVE (+$15/M):  8,347,200

AGE TWO YEAR RANGES (+$5/M) (Exact Age Available +$10/M):

Under 18 34,029,443 56 – 57 3,744,311
18 – 19 1,164,662 58 – 59 2,652,766
20 – 21 1,608,587 60 – 61 2,587,976
22 – 23 1,530,630 62 – 63 3,558,431
24 – 25 1,849,391 64 – 65 2,578,497
26 – 27 2,221,897 66 – 67 3,204,444
28 – 29 2,195,542 68 – 69 2,506,378
30 – 31 2,640,975 70 – 71 2,433,046
32 – 33 3,579,445 72 – 73 2,952,579
34 – 35 3,470,518 74 – 75 1,946,431
36 – 37 4,434,139 76 – 77 1,466,268
38 – 39 4,005,908 78 – 79 1,055,232
40 – 41 4,046,156 80 – 81 1,649,824
42 – 43 5,152,147 82 – 83 621,293
44 – 45 4,153,784 84 – 85 443,215
46 – 47 5,391,972 86 – 87 305,270
48 – 49 4,219,587 88 – 89 197,013
50 – 51 3,370,575 90 – 91 113,192
52 – 53 4,636,031 92 – 93 61,100
54 – 55 3,019,732 94+ 83,506

 

BIRTH MONTH SELECTS (+$10/M):
January 5,332,124
February 4,310,564
March 4,654,074
April 4,372,335
May 4,446,339
June 4,488,014
July 4,767,407
August 4,820,082
September 4,849,497
October 4,777,129
November 4,460,111
December 4,575,386
CHILDREN AGE RANGES (+$5/M):

0 - 2

1,433,426

3 - 5

410,427

6 - 10

231,584

11 - 15

178,742

16 - 17

156,057
NUMBER OF CHILDREN PRESENT (+$5/M):
1 9,601,687
2 3,144,750
3 730,292
4 30,643
5+ 1,443

 PRESENCE OF CHILDREN (+$5/M):  16,689,338

 HOUSEHOLD TYPE (+$5/M):

  Married w/ Children 6,513,658
  Married w/o Children                9,495,215
  2 People w/ Children 3,426,257
  2 People w/o Children 9,730,256
  Male & Second Adult w/ Children   2,778,986
  Male & Second Adult w/o Children 6,785,548
  Female & Second Adult w/
    Children 1,866,348
  Female & Second Adult w/o
    Children 3,078,698
  2 Unmarried Adults w/ Children       115,245
  2 Unmarried Adults w/o Children     615,548
  1 Male w/ Children 1,853,234
  1 Male w/o Children 27,791,365
  1 Female w/ Children 2,235
  1 Female w/o Children 22,723,356

 

PRE/POST NATAL (+$125/M):  

CONTRIBUTORS (+$25/M):  4,508,400
CREDIT CARD TYPE (+$10/M):
Bank 44,886,967
Finance 11,308,134
Oil And Gas 9,629,859
Premium Bank 3,723,397
Retail 46,015,763
Specialty Retail 15,631,332
Upscale Retail 20,415,093

CREDIT LEVEL (+$15/M):

  $0 - $100 1,513,332
  $101 - $300 54,104
  $301 - $500 472,994
  $501 - $1,000 865,306
  $1,001 – $3,000 1,874,039
  $3,001 - $5,000 1,307,236
  $5,001 - $10,000 1,420,703
  $10,000+ 744,011

CREDIT LINES (+$10/M):

1 Credit Line 17,239,302
2 Credit Lines 6,845,830
3 Credit Lines 7,136,948
4 Credit Lines 7,244,132
5 Credit Lines 4,373,384
6 Credit Lines 3,811,771
7 Credit Lines 2,205,378
8 Credit Lines 1,349,287
9 + Credit Lines 1,694,471

 

AUTO PRICE CLASS (+$15/M):
Compact 6,968,709
Foreign - Luxury 2,004,304
Foreign 7,396,100
High 1,501,670
Low 9,028,520
Luxury 1,834,515
Medium 3,536,380

 

CARS IN HOUSEHOLD (+$10/M):
1 21,450,207
2 13,272,597
3 5,833,676
4 2,281,780
5 856,855
6 646,837

 

DWELLING UNIT TYPE (+$5/M):
Single Unit 46,949,120
Multi Unit 45,702,711
With Apartment # 10,492,011

 

HOME OWNERSHIP (+$5/M):
Renter 41,693,820
Homeowner 46,229,923

 

APARTMENT/CONDO UNIT SIZE (+10/M):
  2 - 3 25,262,077
  4 - 11 2,709,442
  12 – 19 710,363
  20 – 27 387,674
  28 – 35 0
  26 – 43 870,671
  44 – 51 368,249
  52 – 59 0
  60+ 2,665,182

 

ESTIMATED HOME VALUE (+$10/M):

   $1 - $24,999 4,973
  $25,000 - $49,999 1,416,891
  $50,000 - $74,999 6,363,368
  $75,000 - $99,999 6,278,987
  $100,000 - $124,999 3,985,104
  $125,000 - $149,999 2,751,849
  $150,000 - $174,999 2,053,907
  $175,000 - $199,999 1,423,389
  $200,000 - $224,999 973,829
  $225,000 - $249,999 690,586
  $250,000 - $274,999 500,855
  $275,000 - $299,999 371,331
  $300,000 - $349,999 486,679
  $350,000 - $399,999 285,222
  $400,000 - $449,999 168,466
  $450,000 - $499,999 104,587
  $500,000 - $599,999 116,855
  $600,000 - $699,999 59,401
  $700,000 - $799,999 35,948
  $800,000 - $899,999 23,313
  $900,000 - $999,999 15,780
  $1,000,000+ 57,027

 


MORTGAGE DATE (+$10/M):

 

2002
2,079,554
2001
3,559,425
2000 1,930,507
1999 1,499,982
1998 2,720,212
1997 3,561,314
1996 3,451,716
1995 2,793,189
1994 3,384,036
1993 3,842,268
1992 2,093,422
1991 669,419
1990 408,629
1989 384.28
1988 399,153
1987 520,490
1986 449,410
1985 169,500
1984 135,793
1983 102,034
1982 42,207
1981 51,914
1927 – 1980 1,667,941

 

 

MORTGAGE MONTH (+$10/M):
January 1,944,890
February 1,945,550
March 2,448,060
April 2,433,702
May 2,353,404
June 2,387,530
July 2,365,253
August 2,532,499
September 2,480,445
October 2,607,926
November 2,186,215
December 2,233,599

 

MORTGAGE AMOUNT RANGES(+$20/M):
Under $25,000 4,922,409
$25,000 - $49,999 10,024,534
$50,000 - $74,999 13,254,815
$75,000 - $99,999 9,549,648
$100,000 - $149,999 6,001,566
$150,000 - $199,999 1,799,718
$200,000 - $249,999 492,937
$250,000 - $499,999 259,976
$500,000 - $999,999 36,687
$1,000,000 + 3,464

 

MORTGAGE TYPE (+$10/M):
FHA 2,247,305
Stand Alone 2nd 2,921
VA 925,824

 

LENGTH OF RESIDENCE (+$5/M):

1 Year 60,664,412
2 Years 3,621,245
3 - 5 Years 2,293,866
6 - 9 Years 3,147,814
10 - 14 Years 4,264,053
15 - 19 Years 4,803,934
20 - 24 Years 6,093,235
25 + Years 5,202,881

INCOME SELECTS (+$5/M):

  Under $5,000 2,251,614
  $5,001 - $10,000 7,080,374
  $10,001 - $15,000 9,062,767
  $15,001 - $20,000 10,232,372
  $20,001 - $25,000 10,921,108
  $25,001 - $30,000 10,670,341
  $30,001 - $35,000 9,719,165
  $35,001 - $40,000 9,180,468
  $40,001 - $45,000 7,606,898
  $45,001 - $50,000 6,668,846
  $50,001 - $55,000 5,295,251
  $55,001 - $60,000 4,023,980
  $60,001 - $65,000 3,266,485
  $65,001 - $70,000 2,840,354
  $70,001 - $75,000 2,199,658
  $75,001 - $80,000 1,874,624
  $80,001 - $85,000 1,545,490
  $85,001 - $90,000 1,494,461
  $90,001 - $95,000 1,060,958
  $95,001 - $100,000 883,072
  $100,001 - $105,000 721,988
  $105,001 - $110,000 602,278
  $110,001 - $115,000 611,154
  $115,001 - $120,000 730,903
  $120,001 - $125,000 351,271
  $125,001 - $130,000 317,134
  $130,001 - $135,000 257,197
  $135,001 - $140,000 226,689
  $140,001 - $145,000 181,996
  $145,001+ 1,012,987

 

NET WORTH (+$10/M):
  Under $0 644,350
  $0-9,999 11,324,098
  $10,000-$24,999 6,663,867
  $25,000-$34,999 3,411,346
  $35,000-$49,999 7,601,215
  $50,000-$74,999 9,657,259
  $75,000-$99,999 7,524,326
  $100,000-$124,999 6,174,872
  $125,000-$149,999 5,095,098
  $150,000-$199,999 4,694,638
  $200,000-$249,999 3,844,983
  $250,000-$324,999 3,459,987
  $325,000-$499,999 4,681,453
  $500,000-$749,999 3,472,564
  $750,000-$999,999 777,987
  $1MM-$1.4MM 1,184,098
  $1.5MM-$1.9MM 276,009
  $2MM-$4.9MM 420,765
  $5MM-$9.9MM 4,098
  $10MM+ 4,987

 

ETHNICITY SELECTS (+$15/M):

African American 5,676,365 Jewish 1,064,478
Arabic 24,189 Korean 80,780
Armenian 56,372 Laos 14,373
Bangladesh 3,572 Latvian 1,038
British 51,873,926 Lithuanian 34,680
Bulgarian 4,422 Malaysia 1,228
Burmese 1,785 Manx 735
Cambodia 8,101 Middle Eastern 187,475
Chinese 585,064 Norwegian 268,137
Czechoslovakian 249,338 Pakistan 15,294
Danish 38,368 Philippines 67,573
Dutch 489,479 Polish 999,685
Estonian 2,793 Portuguese 32,603
Ethiopian 71 Russian 137,048
Finnish 7,211 Scandinavian 78,977
French 1,793,397 Scottish 2,061,807
German 7,092,306 Singapore 786
Greek