These 6,308,916 individuals reported within the last twelve months, through mail, telephone, and on-line questionnaires, that they actively purchased gifts and other miscellaneous items for their grandchildren. Selections include age, gender, geography, homeowner/renter, marital status, telephone number, and monthly hotline. The file is 45%, males 55% females, NCOA'd and updated quarterly. Recommended usage includes clothing, gifts, toys and other miscellaneous items for children.