These 2,022,632 pool owners was gathered from realty records, municipal and county licenses, mail, telephone, drop-box, and on-line questionnaires within the last twelve months.  Selections include home value, home size, owner's age, gender, marital status, geography, and telephone number.  The file is 78% male, 22% female, NCOA'd and updated quarterly.  Recommended usage includes outdoor patio furniture, outdoor entertaining, insurance, and pool related supplies and equipment.